Lunar New Year Menu 2026

For Lepu Ting’s 2026 Lunar New Year seasonal menu, the visual direction draws from traditional Chinese ink painting and festival symbolism to create a refined and contemporary interpretation of cultural heritage. The design balances negative space, calligraphic composition, and restrained typography to echo the elegance of fine dining while preserving festive warmth. Plum blossoms, lantern elements, and expressive brush strokes establish a strong seasonal narrative across both interior and cover spreads. Bilingual typesetting was carefully structured to maintain hierarchy, readability, and rhythm between Chinese and English. Scope included: • Seasonal menu concept development • Visual direction and cultural research • Typography and layout system • Bilingual editorial composition • AI assisted illustration refinement • Print ready production setup